Even now, a week on from the Queen’s Diamond Jubilee celebrations, you can’t get away from the Jubilee memorabilia.
And food makers have also got on the bandwagon, either changing their packaging to incorporate some Jubilee message or redesigning the colour scheme to include the Union Jack.
Only two that I have found so far have actually changed their brand names (albeit temporarily) to include a Jubilee-related pun.
Is punning a particularly British thing?
Probably not, (but I do have a friend who is convinced that it is a mainly male thing and possibly indicative of some element of autism).
Marmite has even gone as far as creating an ad campaign around its “you either love it or hate it” theme, once again with a royal twist, built on the Queen’s fondness for corgi dogs and her reputation for referring to herself as “one” rather than “I” or “me”:
Stop Press: I’ve just found another renamed product: Kingsmill bread has temporarily been renamed as – yes, you guessed – Queensmill.
Well, if you’re not impressed, remember it keeps all those ad agency creatives in a job and off our streets.